Money as Protocol, Product, Asset - a Product Approach to Stablecoins
Bitcoin's growth has opened conversations about money to the mainstream. However, it's original intent as described in the white paper as "peer to peer cash" still seems to be a distant goal (although there's plenty of work being done on it)
What has emerged as the "killer app" (and the question of "What is an app?" does need to be explored) of crypto has been stablecoins - the closest to this vision of "peer to peer cash."
As with any asset, protocol or product in an emerging space, there will be winners or losers; and not all who come first will be the winner.
This is a way to understand the ecosystem as one would a product in an emerging space, and evaluate the considerations and strategies.
But first, some definitions around "What is a stablecoin?"
What is a stablecoin?
The broad definition adopted is that a stablecoin is a way to preserve a stable unit of account without exposing participants to volatility.
But here is where things get tricky, already.
The volatility is what makes Bitcoin inappropriate as a stablecoin; and by extension, stablecoins that have relied upon Bitcoin as a reserve in the past unstable.
However, some would argue that inflation is also a form of volatility; that even if the value is the same today as it was yesterday as it would be tomorrow, if the ability to purchase a given basket of goods changes, then it's also not a stablecoin.
For example, many stablecoins, such as Tether and USDC, are backed 1:1 by the US Dollar; however, the increasing M2 of USD contributes to inflation, and that means purchasing power decreases.
Is the inflation as destructive as that found in, say, Venezuela? No.
But some camps would argue that, as a result, dollar-backed stablecoins are not true stablecoins.
Part of this paper is to give a framework for us to evaluate what definitions makes sense (and certainly, it depends upon product issues such as who is the customer, what pain is being solved, and what is the goal for the stable coin itself).
US Dollars - where the real world meets crypto
Despite being a Bitcoin maxi, I recognize the real world and its pace of adoption for products; and the UX or user experience, alone, of Bitcoin vs a digitized US Dollar makes USD-backed stablecoins the winner. Uncle Sam beats Satoshi in the foreseeable future.
Incentives vs Features
Once tied to the real world, which has legacy providers, institutions, and mindsets, disruption needs to find the use cases.
The problem with general purpose developer platforms for stablecoins
Network effects
Network effects, particularly when new protocols or technologies emerge, drives the winner take all.
Network effects impact communication protocols -- and money is arguably a communication protocol.
Communication protocol can include the physical lines connecting communication, the digital tooling, the language spoken, or how value is accounted for and communicated.
The network effect of the USD is strong as a global unit of account; particularly when the US was a major trading partner around the world, the drive of trade
When Developers Disrupt
One of the classic illustrations of how enabling developers to programmatically attack a legacy market is Twilio.
Telephony, before Twilio, was a closed "protocol". Enabling SMS or making phone calls involved alot of "stuff" to do; but the demand was there. The size of telephone companies and all the adjacent businesses around telephony was already large, so demand existed.
In this case, the best possible demand: smaller, more nimble, companies that had a known need for more agile provisioning of telephony services for their businesses or their applications.
By making telephony "a bona fide citizen of the Internet" [1], Twilio was able to unlock huge value for an untapped market; and as it gained traction, unseat incumbents in larger and larger enterprises.
Because it acted as a "gateway" -- Twilio abstracted the complexity and created a simplified, developer-friendly interface in its own private, centralized protocol -- Twilio captured a meaningful amount of the revenue. The best is the usage-based fees: it could charge per-minute, per message fees.
But the key idea, one that seems undervalued, is the massive existing demand.
A similar exercise can be done with the success of AWS.
It's initial products were S3 for storage and EC2 for compute.
AWS made traditional hardware API-enabled for developers; and also shifted to a pay-by-the-drink model.
However, the demand for compute and storage had been built up over the prior decades.
For years, large hardware, software, and consulting vendors educated the business decision-makers around the benefits and necessity of "digital transformation."
Open and Free Infra Wins; Simplifiers and Gateways Capture Value
Let's use another example in terms of who ultimately won in the internet.
The Internet operated as a decentralized network; it's nature is to set as much of its infrastructure free as possible.
So proprietary web servers, like Cold Fusion and BEA, ultimately were eaten by Apache.
Increasingly complex higher-level primitis, like video encoding a streaming by Bright Cove and Flash, were turned into open standards via HTML5.
In terms of browsers, Netscape and Microsoft didn't capture it; Chromium is largely the winner (with Google Chrome capturing the largest share).
Encryption and security over the Internet isn't proprietary, owned by a security company; it's an open source standard (TLS).
However, companies like Cloudflare enable ease-of-use, abstracting the complexity of, say, managing one's own encryption keys, for a fee; it acts as a simplifying gateway for any developer or company that wants to make the most of the existing Internet infrastructure.
Business Models of Money
Stablecoins have a couple of dimensions in which they can play, which includes their strategic strengths and the use cases.
For example, Tether ... what was the value proposition for Tether? USDT-pairs are common in DEX's across assets, which provides a network effect: more trading of those pairs generates more fees, and more fees attracts more liquidity providers, which provides more depth to reduce slippage.
However, it's weakness is a strength of its competitor, USDC -- regulatory oversight.
Specifically AML requirements need greater forms of centralization -- the equivalent of freezing assets. This is an essential component to pass regulation required given USD backing. With the USD goes regulatory oversight.
Treasury Bond Interest
Stablecoins like Tether and USDC have a large percentage of their collateral in Treasury bonds. The interest earned is their revenue source.
However, this dependence upon interest exposes them to rate cuts.
With the top five centralised stablecoins holding combined US Treasury Bills of nearly $125bn, accounting for nearly 80.2% of their reserves, the recent Federal Reserve decision to cut interest rates for the first time since March 2020 is set to result in $625mn in lost annual interest income for each 50bps cut.[2]
Enabling Fintech Apps
Alot of focus is to use the blockchain rails for a tokenized representation of the USD; this is a reasonable model that is going to herald the tokenization of real-world assets.
Non Dollar Backed
In an interview on X, Reserve shared that their protocol is enabling any kind of "asset" or R-token that will bundle a set of other assets....these could be any basket of crypto assets, similar to the way an ETF bundles different stocks at different weights to achieve a return.
The thesis is that whoever choses to design such a token will have some insight into the right basket of assets and their weightings to protect against inflation or preserve purchasing power.
But the same idea is behind other deriviates and financial institutions: we saw how seemingly "safe" payment like mortgages could be repackaged into a single entity which could, in turn, be bought, sold, levered and hedged against.
So for the sake of a more narrow definition of "stablecoins", I'll keep that model out for now.
The narrow definition is that the stablecoin is pegged to something that isn't volatile like bitcoin and has low counter-party risks, specifically the ability to "off-ramp" from the token into something that has value.
To me, for global usages, this means, like it or not, the US dollar and short term treasuries.
Governance vs Centralization vs Regulation
Customers and Use Cases
Who has the problem and who needs to be disrupted to solve it?
For example, Depositors would want increased Transparency and perhaps, for those more sophisticated, Governance into how their deposits are used by banks.
In the United States, many aren't too concerned as long as they are below the FDIC insurance limits; but when a bank run occurs and they face cashflow constraints, they do care.
However, do Banks and the recipients of the rehypothecated deposits have an incentive?
Into this space Fintech disruptors have entered. Some have created code-based wrappers around traditional banking services and attacking the key issue -- distribution -- by endabling Banking-as-a-Service platforms. Instead of trying to draw depositors and borrowers to their Bank, Fintech apps are able to bring the banking services to their users.
in prioritizing settlement functions, many stablecoin issuers have deliberately allowed traditional players to maintain control over the money supply. [3]
Speculators
Hedge funds and traders that need the liquidity or margin drove the initial adoption.
However, stablecoins are finding a break out from this use case:
If stablecoins were merely utilized as a form of settlement between traders and crypto exchanges, or as a collateral type on these exchanges, as is commonly alleged, you would expect stablecoin settlement volumes, transaction counts, and monthly active addresses to largely correlate with the crypto market cycles. However, the divergence that appeared throughout the cooling off period in crypto exchange volumes in 2022-23 suggests that stablecoins have meaningful usage outside of mere speculative uses. [4]